At My Bar, we’re always on the lookout for beers that not only refresh but also tell a story. Today, we’re introducing a true classic of the beer world: Birra Moretti – a brew that’s been part of Italian life for over 160 years.
A bit of history: Moretti
Founded in 1859 in Udine, northern Italy, Birra Moretti was created by Luigi Moretti with a clear goal: to make an honest, well-crafted beer with no fuss. And he did just that. Over the years, its popularity soared, becoming a symbol of Italian flavour, recognised by its unmistakable label featuring the moustached man raising a pint.
What does Birra Moretti taste like?
Birra Moretti Original is a golden lager – smooth and well-balanced. Its taste is light yet characterful, with subtle malt notes, a delicate bitterness and a clean finish. Perfect for those after a refreshing beer with depth.
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Alcohol by volume: 4.6%
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Style: traditional Italian lager
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Ideal serving temperature: 5–7°C
